Development and Promotion of Tourism

Are you thinking of starting a business or developing a project in the tourism industry?

Would you like to set up your business in a region that has much to offer your target clientele?
Shawinigan, located in the heart of the tourist region of the Mauricie, is the ideal destination for you!

Photo : Cité de l'Énergie
Photo : Cyclistes
Photo : Course de canot
Photo : Eclyps

Tourism Development

The CLD Shawinigan and its partners are committed to developing and supporting businesses in the tourism industry. Several funds are available to start up or develop new projects.

In 2009, more than $500,000 was invested in the community through local and regional funds specifically reserved for the development of new projects in the tourism industry. Such support generated investments of over 9 million dollars.

With its many competitive advantages and the diversity of its clients and products, Shawinigan offers a wealth of potential when it comes to setting up a tourism business.

Main services offered for business start-ups:

  1. Consultations, guidance, and referrals
  2. Business plan development
  3. Financial forecasting and feasibility studies
  4. Finding financing
  5. Management support
  6. Networking with other local companies in the tourism industry

For further information, please contact:

Tourism Officer
Tel.: 819.537.7249

Tourism Promotion

The CLD Shawinigan is investing heavily in the promotion of tourism in Shawinigan through the Shawinigan Tourism Corporation and the Bureau de Foires et Congrès so that its businesses are ensured increased market and client visibility year-round.

The popularity of several local attractions in the Mauricie, such as the Cité de l'Énergie and the National Park of Canada, also greatly contribute to the reputation and market position of the destination.

Main activities to promote tourism:

  1. Creation of and participation in advertising campaigns and media advertising
  2. Production of promotional material (guides, maps, videos, websites, etc.)
  3. Attending various tourism fairs
  4. Representation with travel professionals
  5. Familiarization tours
  6. Corporate training plans
  7. Implementation of a business intelligence solution for the tourism industry
  8. Management of tourist information offices

To discover tourism in Shawinigan, please visit the Tourisme Shawinigan site.

Main free services offered by the Bureau de Foires et Congrès:

  1. Planning and event logistics support
  2. Organization of site inspections
  3. Preparation of bid books for business or sports events held in Shawinigan
  4. Assistance in finding available accommodations, meeting rooms, restaurants, and attractions
  5. Suggestions for sightseeing, social activities, themed evenings, and agendas
  6. Consulting services on available regional resources that would best meet your needs

To find facilities where you can hold your business or sports events, please visit the Bureau de Foires et Congrès site.

For further information or to become a member, please contact:

Tourisme Shawinigan
Caroline Ducharme
Tourist Agent
caroline.ducharme@cldshawinigan.qc.ca
Tel.: 819 537-7249, ext. 24

Bureau de foires et congrès
Sylvia Bouchard
Sales/Convention Representative
sylvia.bouchard@cldshawinigan.qc.ca
Tel.: 819 537-7249, ext. 22